360 Launch Campaign

Nissan Versa

TBWA\Chiat\Day - Associate Creative Director

Lilac Flower

Brief

Launch Nissan Versa as the entry-point vehicle to the Nissan lineup.

Work

I led creative for the launch Versa fitting into the same global brand-system logic as JUKE, LEAF, and Quest.

Outcome

TV, iAd, Billboards, Digital Experience, Social Media