Product Marketing

Nissan Leaf

TBWA/Chiat/Day - Associate Creative Director

Lilac Flower

Brief

Launch the world's first mass-market all-electric car into a category consumers didn't yet have a frame of reference for.

Work

I art directed the launch campaign visual system, hero imagery, dealer materials establishing design DNA that fed into the broader Nissan global brand system later.

Outcome

TV, print, OOH (Times Square), Digital, Autoshow