Brand Experience
Disney Habit Heroes
Disney Imagineering · Epcot · Lead Designer, Digital
Brief
An Imagineering attraction where Epcot itself becomes the attraction — guests get wristbands, make healthy choices everywhere they go, the park becomes the game.
Work
I led design on the digital side — the kiosk UI where you built your Hero identity, the wristband interactions, the challenge prompts triggered as you moved through the park, and the companion iPhone/iPad apps that picked up where Epcot left off.
Outcome
One of the earliest large-scale connected, location-aware guest experiences Disney built — a working answer to what a theme-park attraction looks like when the park itself is the ride.
